ww2There has been another innovative idea in the quest for fresher food.  Thanks to the Wholesome Wave Foundation, certain farmers markets in eight different areas are starting to participate in the Double Value Coupon Program.

 

The program itself is very simple.  People come to the farmers markets with their food stamps and get twice the value when the purchase fresh produce.  With all the talk of reforming healthcare, people need to remember that what we eat can be just as helpful on an individual level than national policies. 

 

This innovation is a great way to help bring fresh produce to urban areas.  Hopefully the program expands beyond its original eight sites and begins to infiltrate further into urban areas.  This is also a good initiative for Campus Kitchens to further help the people they serve. 

 

I want to give a big shout out to Ann Arbor, MI who participates in the program.  I’m not the least bit surprised

 

 

 

Post to Twitter