Ever thought the makers of the Butterfly Effect and the CW show Beauty and the Geek would also put their camera and directing talents toward fighting hunger?

Katalyst films truly becomes a catalyst for change with its most recent move, teaming up with Kellogg Cares (yeah, the same people who make your breakfast cereal) to bring attention to some of the latest – and appalling – hunger statistics in America.

The YouTube clip draws on Katalyst’s social media expertise (Jason Goldberg and Ashton Kutcher own the company). Creators pulled from user-generated content shared by people from all backgrounds of life, talking about the simple human right to eat. The request to submit the content was made through both Ashton Kutcher and Demi Moore’s Twitter feeds.

Katalyst partnered with Kellogg to raise awareness for the growing hunger epidemic in America (one in eight are going hungry), which will in turn raise money for Feeding America. Food banks and agencies – like the 25 Campus Kitchens – are feeling the pressure to fill this void. With the help of this film, we’re one step closer to filling it.

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